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The Fall of Advertising and the Rise of PR Al Ries, Laura Ries
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The Fall of Advertising and the Rise of PR by Al Ries & Laura Ries. Fall of Advertising photo After we wrote the 2002 book “The Fall of Advertising & the Rise of PR” a lot of companies got excited about PR. Written before the social media revolution, their main point rings loud and clear. They ran out to hire PR companies and to launch PR campaigns. I do, indeed, own the book … however, the title is rather, “The Fall of Advertising and the Rise of PR.” Luckily for me! My favourite book is “The Fall of Advertising and the Rise of PR” by Al and Laura Reis. Retail Price: P649.00--Sale Price: P100.00--Total Savings: P549.00. Al and Laura Ries, in their book The Fall of Advertising and the Rise of PR, argue persuasively that in launching a new product, it is better to start with public relations, not advertising. Have you ever read a book about your industry that left you feeling incredibly stoked to be a part of it? No one becomes loyal to a brand through advertising. The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries (Paperback). Laura Ries, president of consultant Ries & Ries and co-author of "The Fall of Advertising and the Rise of PR," doesn't foresee a repeat of the Toyota bashing of 20 years ago. Http://cauvin.blogspot.com Roger L. €�The media—stenographers to power.” Amy Goodman. As the Ries duo preaches in The Fall of Advertising and the Rise of PR, advertising does have its place. That was what “The Fall of Advertising and the. You use advertising to maintain a brand, not to build it.